LP# 5C Hidden Messages: The Growth of Product Placement

Keeping track of who is renting our eyeballs is more difficult today as "stealth ads" become embedded into the content of movies, TV shows and video games. Known as product placement, it is an increasingly common practice whereby advertisers pay media makers to use or display their products as props yet never reveal this arrangement as a form of advertising. Having students locate product placements in a media programs helps them understand the economics of the media they consume. Creating their own product placements for good causes reveals the strategy behind the practice.

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NOTE: This lesson plan is one of 25 cornerstone lesson plans for media literacy education available in Five Key Questions that Can Change the World, published by the Center for Media Literacy. To access the full collection, click here